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Delta Galil Takes on New Intimates Business with Wolford, Adidas

Delta Galil is ramping up business with global players just in time for a summer retail rush.

On Friday, the Israel-based apparel manufacturer announced a new global licensing agreement with activewear giant Adidas, which will see Delta Galil design, manufacture and distribute men’s and women’s underwear collections under the company’s Badge of Sport and Originals labels. The lines, which will drop in spring 2022, will be available across Asia, the Middle East, Europe, Africa, Latin America, the U.S. and Canada.

According to Delta Galil, the forthcoming products will showcase innovative fabrications and a proprietary knitting technology able to create pieces with added flexibility. Both men’s and women’s undergarments will be developed with a blend of cotton and Tencel, as well as Lenzing’s Refibra solution for upcycling cotton waste.

Adidas Badge of Sport line will be distributed through the brand’s direct-to-consumer channels, as well as department stores and sporting goods retailers, while the Originals collection will be sold on Adidas.com and premium department stores and fashion retailers.

“We are honored to partner with Adidas, a global leader in the sporting goods industry, to launch these new collections,” Victoria Vandagriff, president of D2 Brands at Delta Galil, said in a statement. “Innovation is core to the DNA of both Adidas and Delta Galil, and we look forward to leveraging that shared strength and focus through this collaboration,” she added, noting that the license marks a “meaningful addition” to the manufacturer’s growing portfolio.

Known for crafting seamless apparel like activewear and sleepwear for brands like PJ Salvage, Calvin Klein, Columbia, Spalding, and Tommy Hilfiger, Delta Galil also markets and sells 7 for All Mankind’s denim and apparel, as well as Splendid’s womenswear. Earlier this month, the company merged its Bare Necessities lingerie marketplace with Brayola, its line of bras, underwear, swim and shapewear.

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Following these developments, the company announced Wednesday that it would be taking on yet another new licensing partnership with Austrian label Wolford, a purveyor of tights, lingerie and swimwear.

The newly developed line will feature a variety of women’s bras and underwear, athleisure products, cotton and seamless intimates and swimwear, the company said. These categories will launch next spring in Wolford’s owned boutiques, as well as an array of department stores including Neiman Marcus, Harvey Nichols, KaDeWe, Galeria Karstadt Kaufhof, Galeries Lafayette, and La Rinascente, and on e-commerce platforms that include Mytheresa, MatchesFashion, Net-A-Porter, Farfetch. Russia’s Jamilco will distribute products in the market.

Israeli apparel manufacturer and distributor Delta Galil announced new relationships with Adidas and Wolford in the production of intimates.

“Wolford has been globally renowned for its luxurious quality, product innovations and sensual designs for over 70 years,” said Isaac Dabah, Delta Galil’s CEO. “We are extremely proud to partner with this iconic brand of Austrian heritage and leverage our design expertise to create new lingerie and swimwear collections and to distribute and market them to women across the globe.”

“Lingerie and swimwear have always been an important product category within our collections and part of our DNA,” Silvia Azzali, Wolford’s chief creative officer, added. “Thanks to this new collaboration with Delta Galil, we will be able to exploit the opportunities of growth offered by the market, making swimwear and lingerie a key pillar of our product differentiation.”

Wolford’s spring 2022 swimwear collection will feature one and two-piece suits and coverups made with luxe fabrics and rich colors, she said, while lingerie styles will rely heavily on lace patterns and refined shapes. The lines will retail for $55–$320.

“Wolford has always been committed to creating the highest-quality, most essential and fashionable hosiery, skin wear and clothing that allows women to look and feel at their very best,” she added.