In the latest “food sells fashion” collaboration, Depop is working with ’90s-era favorite Pop-Tarts to fire up interest in pre-owned clothing with bite-sized prices to boot.
The Gen Z-leaning re-commerce platform asked five of its most influential creators to curate their own vintage apparel capsules inspired by classic Pop-Tarts flavors, pricing the size- and gender-inclusive collections at $3.59—the same as a box of the nostalgic snacks.
Available on the official Pop-Tarts shop on the Depop app, as well as on Depop.com, the collections include Emma Rogue x Frosted Strawberry Pop-Tarts, Grey & AJ x Frosted Brown Sugar Cinnamon Pop-Tarts, Jake Fleming x Frosted Blueberry Pop-Tarts, Kai McPhee x Frosted S’Mores Pop-Tarts and Amanda Quach x Frosted Cherry Pop-Tarts.
Alongside the apparel, the partners dropped a limited-edition, assorted pack of co-branded Pop-Tarts. Inspired by the experience of thrifting and vintage shopping, each pack contains a unique, randomized selection of popular Pop-Tarts flavors. The boxes will be included with the purchase of any item from the collection, as well as through a social media giveaway.
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“Depop has always engaged with the intersection of nostalgia and pop-culture, and our latest collaboration with Pop-Tarts fuses both together in a fun and unexpected way,” Depop brand director Steve Dool said. “The curated vintage pieces our community gathered together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of thrifting of one-of-a-kind items on Depop.”
For Pop-Tarts, the effort “celebrates the creativity of our fans as well as our timeless Pop-Tarts flavors, which have served as delicious inspiration for so many imaginative minds,” Portable Wholesome Snacks senior director Heidi Ray said in a statement. “Through the Pop-Tarts x Depop Collection, this talented group of fashion-forward creators perfectly captured the essence of each Pop-Tarts flavor while staying true to their one-of-a-kind vibe, and we can’t wait to see how our fans will style each piece from the collab.”
The full assortment of vintage and thrifted finds will drop on Depop throughout the week. On Saturday, Emma Rogue’s eponymously named shop in New York City transformed into a Frosted Strawberry Pop-Tarts Palace, showcasing her collection in real life alongside giveaways from local designers and businesses. The Gen Z tastemaker said she was inspired by her childhood when curating her collection, including “memories of playing tag outside with my brother and running through the sprinkler on a Saturday morning.
“I combined these memories of nostalgia with elements of red, white, and pink to curate an iconic 2000s strawberry-themed collection—and event—that oozes happiness and playfulness,” she added.
Pop-Tarts has also invested $10,000 in Depop’s “Now Next” project, which provides entrepreneurial education opportunities to the next generation of sellers on the platform, especially those from underserved or underrepresented communities.