The big box retailer will partner with America’s most whimsical brand on the launch of 25 nation-wide shop-in-shops, opening on Oct. 4. The two companies are so confident in the collaboration that they’ve already announced the additional launch of 40 more stores by October 2020.
Plans are also in the works to open a Target store at Flamingo Crossings Town Center at the Walt Disney World Resort in 2021.
The shop-in-shops will feature specialty merchandise inspired by Disney favorites, along with Pixar, Marvel and Star Wars products, too. Each shop will average 750 square feet, and will be located adjacent to the kids’ clothing and toys sections. The collection will debut with 450 products, from clothing and accessories to toys, collectibles and home decor. Prices will range from $2 to $200, with many products under $20.
Seeking to engage shoppers with some of the same playful elements that have made its theme parks so successful, Disney will use music, movie clips and photo opportunities for kids and families to bring the shops to life.
Target also launched a Disney-themed digital experience on its site Monday, giving shoppers a preview of the types of products they can expect to see at the collaboration’s official debut. Though some items are available for purchase now, a joint statement said more products will roll out on Oct. 4.
“Disney and Target share a common vision to provide our guests and consumers with innovative and unique experiences, and high quality product,” said Bob Chapek, chairman of Disney parks, experiences and products.
“Our products help fans and families live the magic wherever and whenever they want,” he added. “And we know the way consumers shop for those products is changing—so we’re making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores.”
Target’s chairman and chief executive officer, Brian Cornell, said the “combination of Disney’s unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests.”
“This collaboration reflects the strength of our platforms and assets to create value for guests and growth for both companies beyond the traditional retail model,” he said.