Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Email, Marketing and Personalization: Are Brands and Retailers Living Up to Expectations?

Personalization represents a significant opportunity for brands and retailers seeking to create a closer relationship with customers, yet most haven’t made much progress in this area. Less than 10 percent of retailers claim to be “highly effective” at personalization, according to Exchange Solutions’ Retail Personalization report, and yet Gartner analyst Gene Alvarez believes that 2018…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!