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Two New Esports Collabs Signal Growing Relevance for Gaming Apparel

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

With two high-profile collaborations between fashion and esports announced in a single day, the time for brands to capitalize on the growing popularity of professional gaming may be now. On Thursday, Nike and T1 Entertainment & Sports agreed to form a long-term partnership in which Nike would sponsor the gaming organization, including commitments to develop…

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