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Two New Esports Collabs Signal Growing Relevance for Gaming Apparel

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

With two high-profile collaborations between fashion and esports announced in a single day, the time for brands to capitalize on the growing popularity of professional gaming may be now. On Thursday, Nike and T1 Entertainment & Sports agreed to form a long-term partnership in which Nike would sponsor the gaming organization, including commitments to develop…

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