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Two New Esports Collabs Signal Growing Relevance for Gaming Apparel

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

With two high-profile collaborations between fashion and esports announced in a single day, the time for brands to capitalize on the growing popularity of professional gaming may be now. On Thursday, Nike and T1 Entertainment & Sports agreed to form a long-term partnership in which Nike would sponsor the gaming organization, including commitments to develop…

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