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FAM Brands Adds Millennial Favorite Wildfox to its Brand Portfolio

FAM Brands is freshening its brand profile with a millennial favorite: Wildfox. The so dubbed ‘original women’s fitness brand,’ which now counts Eddie Bauer, Woolrich, Orvis and Jessica Simpson Active, among its cohort, has acquired the women’s fashion clothier. “Wildfox, synonymous with California style, caters to a wide range of contemporary Women’s apparel and accessory categories,” FAM Brands…

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