Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

FAM Brands Adds Millennial Favorite Wildfox to its Brand Portfolio

Join Sourcing Journal & industry leaders at our SOURCING SUMMIT NY to discuss the most pressing issues of the day. Stay tuned for the Summit on demand and the upcoming Companion Report.

FAM Brands is freshening its brand profile with a millennial favorite: Wildfox. The so dubbed ‘original women’s fitness brand,’ which now counts Eddie Bauer, Woolrich, Orvis and Jessica Simpson Active, among its cohort, has acquired the women’s fashion clothier. “Wildfox, synonymous with California style, caters to a wide range of contemporary Women’s apparel and accessory categories,” FAM Brands…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands