Women’s fashion apparel and gift chain, C. Wonder, is shuttering its stores after failing to find its footing in the market.
Chris Burch, former husband and business partner of womenswear retailer, Tory Burch, launched the brand in 2011 and was quickly accused of copying his ex-wife’s aesthetic at lower prices, but the two later settled their differences.
In November, sources told Buzzfeed that the retailer would close up to 20 of its 32 locations by Jan. 1, 2015, but a C. Wonder representative denied the reports and told WWD at the time that the news was off-base and that the company would continue to focus on its better performing stores. Buzzfeed then reported Monday that C. Wonder is completely shutting down.
The company reportedly called a town hall meeting where its roughly 100 employees were told the brand was folding, according to an unnamed individual who attended the meeting. The majority of the employees were reportedly let go shortly after the meeting except for the handful that will stay on to help close the stores.
“Due to the highly competitive nature of the current retail environment, C. Wonder will be closing its remaining stores,” a company spokesperson said. “The company continues to evaluate its best alternative to maintain the C. Wonder experience for its customers.”
The company currently has 11 remaining stores, which are expected to shutter in the next two to three weeks. C. Wonder is now offering 50 percent off of everything on its e-commerce site, though the sale is being touted as “The Semi-Annual Big Wonder Sale.” The site is slated to shut down by the end of next week, according to Buzzfeed.