In his new position, Jay will be in charge of all creative aspects of the company including marketing media, store design, product design and branding strategies.
Jay, the former creative director of Portland-based ad agency Wieden+Kennedy, has managed campaigns in the past for companies including Nike and Target. Fast Retailing chairman, president, and CEO Tadashi Yanai explained in a recent statement that his own relationship with Jay dates back 15 years to their collaboration on a Uniqlo campaign. He noted specifically that their work together marked a new direction in terms of creative communication for Uniqlo.
Yanai said, “I believe Jay joins our company at the right time and, with his experience and background in retail, design and communications, he will be able to make a great contribution to how we will connect with customers in the future.”
Speaking about his appointment, Jay framed his own excitement within the context of Fast Retailing’s present success and hoped to both capitalize on and further develop the company’s collection into “a group of inspired, innovative and meaningful global brands.”
The announcement was made at a Fast Retailing press conference last week hosted by Tadashi Yanai on innovation and creativity in regards to the company’s future growth.