The Irish discount fashion retailer Primark is five steps closer to breaking into the U.S. market. Sears Holdings Corp. has confirmed five of the seven Primark locations it will lease in the Northeast. Last year, Sears Holding Corp. entered into the lease agreements for standalone stores with the European fast fashion retailer.
The locations include: Danbury Fair in Danbury, Connecticut; Freehold Raceway Mall in Freehold, New Jersey; Willow Grove Park Mall in Willow Grove, Pennsylvania; King of Prussia Mall I King in Prussia, Pennsylvania; and the Staten Island Mall in Staten Island, New York.
The two remaining locations will be announced at a later time. Sears plans to deliver the spaces to Primark over the next six to 10 months.
According to real estate research group CoStar, Primark will open the first of its stores at King of Prussia Mall, joining Dick’s Sporting Goods as a subtenant of Sears. At the Staten Island Mall, Sears will continue to operate adjacent to Primark, which will lease 70,000 gross square feet and join Lands’ End as a direct tenant of Sears. The Staten Island locale is slated to open in 2016 and will put Primark in direct competition with rival chain H&M.
At the Willow Grove Park Mall, Primark will lease approximately 77,500 gross square feet (approximately 58,000 net square feet retail space), predominantly on the second level. The Sears store and Sears Auto Center will continue to operate in approximately 96,000 gross square feet on the lower level. Likewise, Primark will operate on the second levels of the Danbury Fair and Freehold Raceway Mall locations.