With patio season approaching, Frontgate announced a new partnership with House Beautiful magazine for a licensed outdoor line, the Eberly Collection.
The collection includes a variety of pieces, such as deep seating, teak chevron coffee and side tables, a bench, ottoman, a bar cart, and a dining set with an oversized table and side chairs for additional seating. Performance textile maker Sunbrella designed three fabrics exclusive to the line.
This collaboration comes at a time when the outdoor furnishings market is one of the fastest-growing categories in furniture. According to a January report by market research company Technavio, outdoor furniture market share is projected to increase by 3.73 billion from 2020 to 2025, with a CAGR of 3 percent and a projected 2.26 percent year-over-year growth rate in 2021.
Partnerships between shelter magazine brands and home furnishings and decor makers have grown in recent years. Coastal Living partnered with Universal Furniture for both indoor and outdoor furnishings lines, as well as Regina Andrew for indoor and outdoor lighting. Regina Andrew also introduced a licensed line with Southern Living magazine last year.
“Customers are shopping differently and learning to design their homes in more dynamic ways for enjoyment and entertaining during the pandemic,” said Carisha Swanson, director of editorial special projects for House Beautiful. “The market is rich for brand collaborations that speak to the lifestyle of today’s fashionable homeowner or stylish condo dweller. We’re matching the best outdoor furniture in the world with the sensibilities and a powerful lifestyle message of the comfort of home and safety of the outdoors which have become central to the ways in which we socialize – with our own backyard becoming the destination of choice for gathering.”
The Eberly Collection retails for $749 to $8,497 and is available via Frontgate’s catalogs and website.
“This collection is the culmination of a great partnership with brands who share our vision for helping customers create dynamic spaces that are not only stylish, but functional,” said Tom Bazzone, Frontgate president. “The collaboration pairs classic style with exclusive design, providing our customers an opportunity to create a unique outdoor destination for seasons to come.”