G-III Apparel Group, Ltd has singed a multi-year license deal with PVH Corp. under which PVH will design, market and distribute better men’s sportswear for G-III’s G.H. Bass & Co. brand. The collection is set to launch for Fall 2014 and will be sold primarily at department stores across North America.
Morris Goldfarb, G-III chairman, CEO and president expressed his excitement about the partnership with PVH. He said, “They have market-leading expertise in men’s sportswear, deep knowledge and experience with respect to the G.H. Bass brand, and excellent customer relationships with department stores. We believe a strong men’s sportswear line will support our efforts as we reposition the brand to embrace its casual, outdoor inspired identity.”
PVH had sold the G.H. Bass & Co. brand, which it had owned since 1987, to G-III for $50 million last year in order to focus on its lifestyle apparel business, which included Calvin Klein and Tommy Hilfiger.
G-III makes licensed apparel for professional sports leagues and for brands like Calvin Klein, Kenneth Cole and Jones New York.
Geoff Barrett, PVH president of National Brand Sportswear said, “We look forward to continuing to build the G.H. Bass brand with our partners at G-III in order to fully realize the potential of the men’s sportswear opportunity at department stores in North America.”