Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Shoppable Ads on Google Images Target the Convoluted Path to Purchase

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Google is strengthening its retail play as it plans to roll out shoppable ads when people view image search results on its search engine. It’s the latest move this week that reflects a shift in how people want to discover and purchase product. Pinterest debuted fresh features that give brands and retailers new tools to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!