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Shoppable Ads on Google Images Target the Convoluted Path to Purchase

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Google is strengthening its retail play as it plans to roll out shoppable ads when people view image search results on its search engine. It’s the latest move this week that reflects a shift in how people want to discover and purchase product. Pinterest debuted fresh features that give brands and retailers new tools to…

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