Indie bra brand Harper Wilde has expanded its size range by 12, with plans for further size expansions later this year.
The start-up now offers 31 sizes across its three styles and color options. Band sizes are offered in up to 42 in cups ranging from A through F. The bras are available at $40 each. The company said it has a waiting list of nearly 10,000 women, which gave them an indication of which sizes to focus on for its current expansion range. Additional size offerings are planned for later this year. The company did not indicate when or what those additional ranges would be.
The direct-to-consumer firm was founded in 2017 by Jane Fisher and Jenna Kerner.
“We spent over 12 months with three in-person international trips to our manufacturer and over 30 fittings with real women to make sure the fit was perfect for each of our new sizes. While many grade up or down, we wanted to fit each size individually, and ensure that the width of the straps, the angle of the cups, [and] the support of the band would all reflect the individual needs of our customers,” Fisher said.
It offers a free in-home try-on program. The company also has a charitable component. It partnered with The Girl Project, with a portion of each sale going to the organization to help provide girls with access to education in over 120 countries. The company also worked with For Days to launch a recycling effort to help divert worn-out and unwearable bras from landfills.
The company in July 2018 completed a $2-million seed round led by early-stage venture capital firm CRV. The round included BAM Ventures, Brilliant Ventures and several individual investors.
Harper Wilde is the latest fashion firm that has moved to be more inclusive in its size offerings. Other brands that have been offering a wider size range include bra competitor Third Love, startup Universal Standard and American Eagle Outfitter’s intimates brand, Aerie.