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Retailers Beware: Manufacturers May be Beating You at Brand Storytelling

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Today, consumers want to buy a story. And they want that story to tell a tale of sustainability and wellness, deliver on traceability and transparency, plus satisfy a very specific need. All at once. While brands struggle to deliver on that message, sitting in storytelling seminars and wiling away hours in marketing meetings, manufacturers may…

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