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Retailers Beware: Manufacturers May be Beating You at Brand Storytelling

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Today, consumers want to buy a story. And they want that story to tell a tale of sustainability and wellness, deliver on traceability and transparency, plus satisfy a very specific need. All at once. While brands struggle to deliver on that message, sitting in storytelling seminars and wiling away hours in marketing meetings, manufacturers may…

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