Swedish retail giant H&M plans to open its first store in India in the country’s capital of New Delhi, according to India Today.
“This Fall, fashion will have a brand new address in India: from a world-class shopping destination to sustainable and quality fashion offerings at the best price, we are excited to present the complete H&M experience to our Indian customers,” Janne Einola, country manager of India for H&M, said.
The flagship store spanning 25,000 square feet will be located in the city’s prime shopping mall, Select Citywalk in the Saket area.
H&M won’t be the only foreign retailer located there, Gap recently opened its own flagship in the mall.
A franchise record-breaking turnout of more than 2,500 people lined up to be the first to shop the new Gap store. Bollywood star, Kangana Ranaut greeted shoppers and signed T-shirts and four customers won a surprise styling session and outfit. The retailer also plans to open more locations in New Delhi this year, as well as in Mumbai early next year.
With the growing presence of global retailers in the country, India Today said, H&M’s quest to enter the Indian consumer’s wardrobe won’t be easy.
H&M currently has 3,600 stores in 58 markets around the world.