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Hong Kong International Franchising Show Fosters Brand Growth in Asia

Hong Kong is holding its position as a sourcing option and brands attending the Hong Kong Trade Development Council’s (HKTDC) latest trade show made viable business connections.

The Hong Kong International Franchising Show concluded on Dec. 7, attracting more than 100 exhibitors from various industries. At the show, brands had the opportunity to form strategic partnerships and grow their global reach.

Chinese shoe manufacturer Unity Group (HK) Ltd., teamed up with the show to promote its brand globally. After launching in 2013, the company currently operates 230 outlets in China and is planning to open 500 new stores in 2017.

“We hope to use the HKTDC’s show as a platform and Hong Kong as a springboard to promote our business around the world,” Unity Group (HK) Ltd. VP Man Hung-kei said. “Our company hopes to create our own China brand by utilizing the HKTDC’s global view and product promotion, and promote this China brand to the world.”

Many exhibitions, including Hong Kong International Franchising Show, could potentially benefit Chinese businesses and boost the nation’s financial prosperity. Last year, Hong Kong retail sales fell from March to August, due to sluggish tourist activity.

Despite the city’s luxury goods sector taking a hit as a result, trade shows have helped Hong Kong’s economy bounce back. Today, international and Chinese companies can facilitate collaborations at Hong Kong’s trade shows and expand their positions in various markets. With its urban landscape and business diversity, Hong Kong is still a key hub for the apparel and footwear industries.

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