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Houdini Recruits YKK and EON for High-Tech Circular Parka

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Swedish sportswear brand Houdini is raising the bar for product circularity, digitizing its One Parka launching in August and committing to digitizing and connecting all its garments to the cloud by 2023. This part of Houdini’s pledge to transition its entire ecosystem to 100 percent circular by 2030. Made possible by a new partnership between…

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