German luxury fashion brand, Hugo Boss announced in its latest sustainability report that it is adopting a 100 percent fur-free policy starting with its Fall/Winter 2016 collection.
The brand committed to this policy after working with the Humane Society of the United States and the Fur Free Alliance, an international coalition of almost 40 animal protection organizations focused on ending fur trade.
“From our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or Rex rabbits. This means we will not be using any farmed fur in any of our Hugo Boss clothing collections and are sending out a clear signal,” Bernd Keller, Hugo Boss brand and creative director for sportswear noted in the company’s latest sustainability report. “Today, we are therefore also successfully supplying “friendly fur” and “friendly leather” products. We want to use these products to inspire the present generation and especially the next generation with a new kind of luxury.”
The retailer only used pelts and furs from farm animals minimally in collections, typically for applications and trimmings on collars, hoods and sleeves, but the company has identified premium alternatives to conventional furs that still meet customers’ high quality expectations.
Hugo Boss also decided to stop purchasing angora wool and will not be using any down from live-plucked or force-fed birds starting with the Fall/Winter 2016 Collection. All of the sourced down materials will come from producers in Europe and are 100 percent traceable.
The global fashion giant is giving preference to suppliers of knitwear who do not use wool from sheep subject to mulesing, a procedure in which farmers pull strips of wool-bearing skin off sheep without any painkillers, in hopes of leveraging the use of mulesing-free wool to 90 percent by 2020.
“Hugo Boss has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections,” Joh Vinding, chairman of the Fur Free Alliance, said. “The Fur Free Alliance hopes other luxury brands will follow Hugo Boss’ lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.”
Several retailers have also chosen to drop fur including, Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara and ASOS, among others.