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Zara to Sell Everywhere in the World By 2020

In the next two years, Zara, and all of parent company Inditex’s brands, will be available for purchase online from anywhere in the world.

Inditex chairman and CEO Pablo Isla, revealed 2020 plans for taking the company truly global on Tuesday, and the move could help counter some of Amazon’s encroaching.

“We want to make our fashion collections available to all our customers, wherever they are in the world,” Isla said, “even in those markets which do not currently have our bricks-and-mortar stores.”

Inditex is the largest fashion group in the world and operates 7,448 stores in 96 markets for its eight brands, Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Uterque. Inditex plans to eliminate all regional barriers between its brands and make its entire range of products available to a worldwide audience. Currently, Inditex operates online stores in 49 markets across its brand portfolio.

In order to deliver on a seamless experience for its current and potential e-commerce consumers, Isla said each Inditex brand will also adopt a standardized stock management system for each market with physical stores. Customers in these markets will be able to browse available online and physical store inventory simultaneously, using RFID technology. Zara has already implemented this RFID-driven system in 25 markets, and it’s helped provide consumers with access to more inventory and reduce the risk of stock outages on both platforms.

Inditex, which has excelled in efficiency, particularly in the first mile, but its advances in last mile logistics have eased the shopping experience for consumers. Zara was the first European fast-fashion chain to launch a ship-from-store program in August after implementing backroom robots to keep up with increased demand from its successful in-store pickup system.

Additionally, Inditex plans to employ an eco-efficiency plan in all of its stores by 2020 that will see energy and water savings of up to 50 percent when compared to a traditional store. This plan has already been implemented in 80 percent of in stores, including all of its China locations across the Inditex brands.

Efforts like these, at least in part, helped earn earn Inditex a No. 4 spot on Fortune’s 2018 Change the World List. The ranking landed Inditex among global companies working to influence the world in a positive way. Fortune pointed to the fact that 95 percent of Inditex products were made in better factories that employ standards above industry average conditions. Many of its factories operate in the developed world where wages and quality of life are more easily assured.