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Indochino Launches 100 Percent Wool Suiting Sourced from Storied Italian Mill

Custom men’s suitmaker Indochino has unveiled its latest collection of suiting, blazers, pants, outerwear, shirts and vests, including an all-new 100 percent wool option.

The Vancouver-based brand’s lineup for Spring/Summer 2020 will include a limited-edition Milano wool range in addition to the usual offering of light cottons and linens. Made from Italian milled cloth from the city of Biella’s 200-year-old textile innovator Guabello, the wool suiting offers a natural stretch properties, Indochino said.

Pricing for Milano suits starts at $499.

Aside from this luxury option, Indochino has expanded its casual wear options with the addition of new chino pants in response to new forms of dressing.

“The style rules are increasingly changing, particularly for the warmer season,” Indochino president and CEO Drew Green said in a statement. “Traditional suiting will always be core to looking refined—but going casual in a smart way is opening up the way we dress and express ourselves, both in and out of the workplace.

“Our design team has created a versatile collection to break the boundaries of the boardroom and allow the lines between dress and casual to be more comfortably blurred than ever before,” he added.

The brand updated its chinos, as well, introducing a new midweight fabric in cadet blue, sand, sage and stone. This speaks to the four stories it has prepared for the season—”Seaside Brights” with plaids and stripes, “Desert Neutrals” with textured linens and seersuckers, “Fresh Indigos” with patterns, checks and prints and “Slick Silvers” with houndstooth, glen plaids and windowpanes.

“Our design team has created a versatile collection to break the boundaries of the boardroom and allow the lines between dress and casual to be more comfortably blurred than ever before,” Green said.

Indochino also has added a water-resistant fabric to its weather-ready mac and hooded coats, which come in black, olive and bold red color ways. The mac retails for $245 and the hooded outerwear is priced at $295.

Founded in 2007, Indochino has become a significant player in the men’s custom suiting space. In September, the company announced that it was one of the 500 fastest-growing companies in Canada among businesses with revenues topping 100 million Canadian dollars ($75.69 million), posting five-year growth of 383 percent and leading the way as the fastest-growing Canadian retailer internationally.