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Sneakers, Sustainability, Secondhand and Size Inclusion: 2019’s Social Standouts

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Social media has all but replaced big-budget billboard ads, glossy magazine spreads and TV spots as the platform best influencing content-hungry, style-conscious consumers. Across 2019, data culled from sites like Instagram and YouTube bore out several of the biggest trends and movements dominating fashion. Mirroring resale’s meteoric ascension throughout the year, thrifting is taking over…

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