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Cordura Takes its Fabrics to Consumers in New Campaign

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Cordura fabrics are ready for their moment in the spotlight. The brand known for high-durability fabrics, including denim, has announced a new video and Instagram campaign called “Crafted in Japan With Cordura Fabric.” The series will showcase the production of “forward-thinking, innovative Japanese bag, pack and carry solutions” made by some of Japan’s leading bag…

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