The one-of-a-kind boxer brief features BN3TH’s patented MyPakage Pouch Technology along with design callouts to the Hollywood heartthrob’s Polynesian triangle-patterned tattoo and exclusive colorways. The products will be available in limited quantities exclusively at ontheroam.soillholds.com2022. The collaboration will become available again for retail and e-commerce in May.
“These are the undies I wear because they’ve got this awesome pouch,” Momoa said. “It’s like angels. If you’ve had a hard day, it’s alright—angels. We got you.”
The luxury boxer briefs feature ultra-soft, breathable Tencel Modal fibers that are made from wood pulp from sustainably managed sources. They’re available in “dirty pink” and “black wolf” colorways.
“The stars have finally aligned,” said Dez Price, co-founder of BN3TH. “A few years back, Jason Momoa was introduced to the brand, and he immediately fell in love with the way the product felt and fit. And once he learned about BN3TH’s sustainability efforts, Jason developed an even deeper affinity for the brand and our products. We’ve always stayed in touch and now the relationship is at a point where we’ve established a collaboration between BN3TH and his brand, So iLL x On the Roam. Together, we hope that everyone can appreciate the authentic nature of this partnership and try a pair for themselves.”
BN3TH was started in Vancouver, Canada, to change how men think about underwear. BN3TH engineers underwear and base layers that keep men comfortable for full days on the mountain, on the water, in the gym or in the office. BN3TH has evolved as a company to begin championing a full range of apparel for any and every consumer, endeavor, occasion, climate and style, while working hard to minimize the environmental impact of the business and contribute to causes that help preserve the planet.
Daniel and David Chancellor started the So iLL (Southern Illinois) brand by manufacturing rock-climbing holds on the porch of their college rental house. Fast-forward nearly 20 years and So iLL has added a focus on designing footwear and clothing for outdoor enthusiasts.
Daniel and Momoa were introduced through a mutual friend at an indoor rock-climbing gym in Los Angeles. The two sparked an immediate connection after finding out that their involvement in rock climbing started around the same point in time. In 2019, Momoa sought out his friends at So iLL to collaborate on a signature line of outdoor products designed with Mother Earth in mind and dedicated to honoring those who roam.
Tencel is the flagship brand under The Lenzing Group that represents its specialty textile fiber product offerings. Fibers using the Tencel brand are of botanic origin—derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. They are produced via environmentally responsible production processes and are both compostable and biodegradable.