Kellwood Holding LLC, parent company of Kellwood Co., has acquired Parker, the six-year-old women’s contemporary apparel line carried by Bloomingdale’s, Saks Fifth Avenue and Neiman Marcus.
Headed by CEO Howard Highman, Parker has built a steady business specializing in fun and flirty silhouettes, playful uses of trendy color and bold prints targeted to women in their late 20s and early 30s. As a result, the brand has experienced rapid growth in the U.S., as well as in 30 additional countries.
Highman said becoming a part of the Kellwood organization will enable Parker to achieve its vision of becoming a global lifestyle brand. “Kellwood’s product development and distribution acumen combined with its global relationships, marketing and ecommerce know-how makes this the right choice for substantial short-term and long-term growth,” he added.
For Kellwood, the acquisition expands its foothold in the contemporary fashion market. The company designs, manufacturers and markets a portfolio of apparel brands including Rebecca Taylor, Sam Edelman and XOXO.
Lynn Shanahan, Kellwood Company CEO, said, “We were drawn to the brand because of its incredible design talent and its brand vision. By leveraging Kellwood’s design expertise, product development, superior sourcing, and distribution capabilities, Parker now has the support it needs to become a lifestyle brand.” Shanahan added, “Working with the outstanding Parker group, we plan to broaden the product category offering and expand its distribution internationally. The Kellwood team is thrilled to be able to use its extensive resources to drive the growth of the Parker brand.”
Parker will continue to run out of the New York City-based Lily Kate multibrand showroom.