Kenneth Cole and Global Brands Group are joining forces.
Both companies announced Thursday that they have entered into a U.S. licensing agreement for children’s, men’s and women’s apparel and handbags. Labels involved in this new business partnership include Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, a Kenneth Cole Production.
Kenneth Cole partnered with Global Brands Group in order to change its international brand representation. This U.S. licensing agreement would allow Kenneth Cole to have a strong marketing strategy and fortified sourcing in today’s highly competitive retail market.
“As we continue to grow and evolve the Kenneth Cole brand around the world we are excited to partner with a global leader like Global Brands, with vast design, distribution, operational and sourcing capabilities, to better service our growing brand footprint,” Kenneth Cole Productions chief executive Marc Schneider, said.
Kenneth Cole remains an iconic presence in the fashion industry, with its urban lifestyle inspired accessories, clothing and footwear. The brand is also sustainable in its global supply chain from raw materials to final products.
“Kenneth Cole and his brand, has defined the standard for New York style and social consciousness for more than three decades,” said president and CMO of Global Brands Group Holding Limited Jason Rabin. “We believe that the Kenneth Cole brand has tremendous potential to resonate with consumers far beyond levels it is currently reaching. We are excited to work with the Kenneth Cole team and to add this iconic American brand to our growing portfolio and look forward to taking it to new phases of growth.”
Kenneth Cole will now be part of Global Brand Group’s extensive team, which includes fashion labels like Ellen Tracy, Frye, Joe’s Jeans and Juicy Couture.