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Kohl’s to Launch Off-Price Format

It looks like Kohl’s is the latest retail chain to join the off-price club.

A U.S. federal trademark registration filed March 16 for “Off Aisle by Kohl’s,” a retail store service, by Kohl’s Illinois Inc., suggested the retailer is following in the footsteps of other box retailers by offering a discount spin-off of its full-price outlets. A company spokesperson confirmed Tuesday that Off Aisle is a test format that will open early next month in Marlton, New Jersey, selling “like new” items that have been returned to Kohl’s stores or Kohls.com. Macy’s, Nordstrom, Saks, Barneys and Neiman Marcus each have spin-off outlets.

Speaking to Home & Textiles Today, the source said the 23,000-square-foot space will eventually be stocked with other merchandise, too. No other details have been released but presumably the retailer will see how the store resonates with consumers before rolling it out to other markets.

Kohl’s, which reported less-than-stellar first-quarter earnings last week, currently operates 1,164 stores in 49 states.