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Could Personalized Apparel Help Retailers Survive Tariff-Induced Price Hikes?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The fashion supply chain might have earned a reprieve from fresh trade-war drama with the recently announced 90-day truce, but many within the apparel industry harbor lingering concerns over how consumers will react to inevitable price hikes. At Lectra’s recent Fashion Gathering breakfast event, the subject of tariffs surfaced as a concern myriad retailers are…

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