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Shuffle Board: Levi Strauss Appoints Key Execs, Kering Greater China Gets New President


Levi Strauss & Co.

Levi Strauss & Co. (LS&Co.) announced a series of leadership moves designed to streamline decision making and consolidate accountability for core business growth drivers.

Liz O’Neill has been appointed executive vice president of the company and president of the newly developed Product, Innovation & Supply Chain unit. This new organization combines the key product functions of design, merchandising, product development and planning into a single team, while integrating supply chain into the consumer journey, and enhances LS&Co.’s opportunity to fully leverage emerging innovations like Project F.L.X. technology. O’Neill was formerly LS&Co.’s chief supply chain officer.

Mark Rosen has been named president of the new direct-to-consumer organization and executive vice president of the company. Rosen, who previously led LS&Co.’s e-commerce business, will now be responsible for delivering a seamless consumer experience across brick-and-mortar and e-commerce. With the consolidation of LS&Co.’s brick-and-mortar and e-commerce organizations, Carrie Ask, executive vice president of the company and president of global retail, is leaving LS&Co. to pursue another role.

Jen Sey was promoted to senior vice president and LS&Co.’s chief marketing officer. Sey, a 19-year veteran of LS&Co. and most recently chief marketing officer for the Levi’s brand, has spearheaded the Levi’s brand’s resurgence.

As LS&Co. moves to implement these changes, James “JC” Curleigh, president of global brands, announced plans to leave the company to pursue new opportunities.


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Kering appointed Jinqing Cai as president of Kering Greater China, effective Sept. 10.

The luxury goods company said the appointment is meant to reinforce its corporate team in Greater China to adapt to the fast-changing business environment in this market, which has been continuously growing in importance for the luxury industry since Gucci opened its first store in China in 1997. Cai’s mission will be to reinforce the visibility of Kering in Greater China and to strengthen the links between the company and its local partners.

She will be based in Kering’s Shanghai office and will report to Jean-François Palus, group managing director of Kering. Cai most recently was chairman of Christie’s China. In parallel with her new role at Kering Greater China, Cai will retain a consulting role at Christie’s, serving as deputy chairman of the company’s Asia Advisory Board.


Apricot Lane Boutique

Women’s specialty retailer Apricot Lane Boutique brought on industry veteran Chris Lanning as president of retail to enhance the continued success of franchisees as the brand experiences national growth momentum.

Lanning brings Apricot Lane extensive experience from previous senior leadership roles at Gap Inc., DSW Inc., Victoria’s Secret and Bath & Body Works. Through an independent consulting practice, he also lent expertise to various prestigious brands across multiple retail segments.

With more than 75 locations across the country, each Apricot Lane boutique is locally owned and carries a curated selection of merchandise that features a mix of established and up-and-coming brands.


Pentland Brands

Pentland Brands Limited appointed Simon Breckon as brand director of Ellesse, part of the company footwear division, effective Sept. 10.

Having previously worked for PepsiCo, Bacardi and Gillette, Breckon joins the business following an extensive career in building brands with strong consumer connections to consumers. Founded in 1959 by Leonardo Servadio, Italian sports fashion brand Ellesse helped pioneer the athleisure movement. Breckon will lead on the strategy and growth of Ellesse.