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How Levi’s Blends Heritage and Innovation to Win Over New Customers, Former Fans

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Isaac Newton’s Second Law of Motion—the velocity of an object changes when it is subjected to an external force—is arguably applicable to today’s retail environment and Levi’s is offsetting competition by leveraging innovation to accelerate consumer experiences. At the “Learn from Levi’s: How the 150-year-old startup continues to transform its iconic brand,” panel during the…

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