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How Levi’s Blends Heritage and Innovation to Win Over New Customers, Former Fans

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Isaac Newton’s Second Law of Motion—the velocity of an object changes when it is subjected to an external force—is arguably applicable to today’s retail environment and Levi’s is offsetting competition by leveraging innovation to accelerate consumer experiences. At the “Learn from Levi’s: How the 150-year-old startup continues to transform its iconic brand,” panel during the…

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