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Licensing Roundup: Apparel Labels Partner Up to Expand Assortments

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

From VF Sportswear to Global Brands Group, here’s what apparel companies are doing to grow their portfolios and stay ahead in a competitive landscape.

VF Sportswear

Nautica, a subsidiary of VF Sportswear, is turning to a well-known menswear manufacturer to step up its apparel offering.

The global lifestyle brand penned a licensing agreement with New York-based Itochu Prominent USA LLC for the production and distribution of men’s dress shirts, Fashion Network reported. Starting this fall, Itochu will take over distribution responsibilities in Canada, Guam, Puerto Rico, the U.S. and U.S. Virgin Islands.

The collection, which highlights Nautica’s classic Americana roots, will feature high-count oxfords and other novelty fabrics. Consumers will be able to purchase the new Nautica dress shirts at better specialty stores and major department stores in upcoming months.

“The Nautica brand, with its rich long history and valuable heritage, will fill an important traditional niche in our shirt business model,” Itochu men’s division group president Dan Orwig said.  “We look forward to this addition to what is an important core competency for Itochu.”

Delta Galil

One of Delta Galil’s subsidiaries, Delta Galil USA, Inc., is joining forces with a popular premium apparel brand.

Delta Galil USA, Inc. signed a five-year licensing agreement with Calvin Klein, a PVH Corp. subsidiary, to develop, manufacture and distribute kid’s underwear, socks and sleepwear for the brand.

Beginning Jan. 1, 2018, Delta Galil will have permission to market Calvin Klein boys and girls underwear, socks and sleepwear through department and specialty retailers in Canada and the U.S.

“Calvin Klein has represented one of the most iconic brands for nearly 50 years, and it is a true honor to partner with them particularly in their renowned underwear and intimate apparel categories,” Delta Galil CEO Isaac Dabah said. “This represents an important step for Delta Galil in our ongoing strategy of enhancing our branded portfolio and broadening our presence in the premium sector.”

Global Brands Group

Global Brands Group is adding another major label to its consumer brands portfolio.

The global apparel company initiated a multi-year licensing agreement with outdoor lifestyle brand, Timberland, for the design, manufacturing and distribution of men’s and women’s socks, cold weather accessories and soft accessories.

As part of the agreement, Global Brands will oversee the production of these apparel and accessory items under the Timberland brand name. The first season to debut under Global Brand’s direction will be Spring 2018.

“At Timberland, we take great pride in designing products with style and purpose, never compromising quality, to meet the needs of our global consumer. Global Brands shares these values while delivering on our highest standards,” Timberland VP of licensing and accessories Katherine Cousins said. “We are excited about the growth opportunities and our partnership.”

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