The Humane Society of the United States (HSUS) filed a petition with the Federal Trade Commission (FTC) on Wednesday against DrJays.com, the leading online retailer of street fashion, for allegedly selling and mislabeling real fur clothing as faux.
After laboratory testing, clothing was found to have used raccoon dog and rabbit fur. DrJays.com may face $16,000 fine for each violation of the federal Fur Products Labeling Act and an FTC enforcement order from 2013.
This is the third time the retailer has been in trouble with the FTC over the same transgression. In 2011, a petition was created by the HSUS against DrJays.com, Neiman Marcus and Revolve Clothing, which led to the FTC issuing consent orders requiring the businesses to abide by the Federal Fur Products Labeling Act. Under the Act, retailers must disclose the real fur content of any garment, what animal and which part of the animal the fur is taken from.
The same companies were reprimanded again in 2013. The FTC did not fine the retailers and they agreed to not violate the Federal Fur Products Labeling Act for 20 years.
Ralph Henry, deputy director for animal protection litigation for the HSUS, said, “The persistent false advertising in the animal fur industry continues despite previous FTC action.” He added, “Many humane consumers are determined to avoid real fur due to concerns over live skinning and other issues.”
The HSUS encourages stores and brands to go completely fur-free in order to stop animal suffering and to protect customers from situations like these. Many companies have pledged to go fur-free including, Sears, Tommy Hilfiger, True Religion Brand Jeans, Yoox.com and Rocawear. Others have agreed to stop using fur from raccoon dogs–which are documented as being skinned alive for their fur–including Dillard’s, Lord & Taylor, Nordstrom, Bluefly.com, Michael Kors, Andrew Marc and St. John Knits.