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Lucky Brand & Ornamental Conifer Team Up for Hand-Painted Collection

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Lucky Brand
Lucky Brand’s new line taps into the “denim with a message” movement. The brand announced its first-ever denim collaboration with Los Angeles-based artist Ornamental Conifer.

The collection features Conifer’s signature hand-painted phrases on Lucky’s classic denim and leather jackets, as well as a limited release of screen-printed graphic tees featuring original artwork and vintage bandanas. All 59 items in the line are hand-painted.

Read the rest on Rivet.

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