You will be redirected back to your article in seconds
Skip to main content

Shuffle Board: Lycra Names Co-CEOs, New Execs at Hanna Andersson, Applied DNA, Qurate, Optimas


The Lycra Company

The Lycra Company appointed chairman Yafu Qiu and chief commercial officer Julien Born as co-CEOs, following the retirement of David Trerotola.

The co-CEO structure is intended to better implement the Lycra Company’s new strategic development plan for the next five years and will bring greater operational focus and tap into each leader’s experience and skills in the areas most beneficial to the company to solidify its industry-leading position and drive its long-term success.

Trerotola served as the company’s CEO since 2019, following the Ruyi Group’s acquisition of the business. He retires after 20 years of service to The Lyra Company and its predecessor companies, one of which was Dupont, where he began his career in 1994.

Born will lead the overall operations of the company and implement its ambitious growth vision. He joined the business in 2007 and, since 2018, has led its apparel business, where he managed the global commercial organization, helped strengthen research and development, and innovation capabilities, and oversaw manufacturing assets.

The Lycra Co. named Yafu Qiu and Julien Born co-CEOs, succeeding David Trerotola, while VF Corp. made appointments to its EMEA team.
Julien Born Courtesy

Born has also spent significant time in Asia, where he led that region over an eight-year period, with assignments in Shanghai and Hong Kong. He has had a diverse 24-year career spent in the U.S., Europe and Asia, as both an executive in large multinational companies and as a business owner of a full-service corporate licensing agency.

Qiu, in addition to continuing as chairman, will focus his co-CEO role on the company’s relationships with key stakeholders, board governance matters, strategic planning and capital structure adjustments, including the strategy and timing of an initial public offering.

Related Stories

The Lycra Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Del., the company owns leading consumer and trade brands Lycra, Lycra HyFit, Lycra T400, Coolmax, Thermolite, Elaspan, Supplex and Tactel. The company’s legacy stretches back to 1958 with the invention of the original spandex yarn, Lycra fiber.

Tuv Sud

Matthias Rosenthal was appointed vice president of consumer products for Tuv Sud’s softlines business.

Rosenthal now has global responsibility for sustainable and profitable development of the softlines business. He has been with Tuv Sud Product Service GmbH for five years.

Rosenthal will retain his role as business development director Europe (Softlines), in which he is responsible for developing European business and managing European sales operations.

Tuv Sud has a global network of around 25 test laboratories for leather and textile products, providing services that span physical tests as well as chemical analysis. In addition to product testing, the experts at Tuv Sud conduct pre-shipment inspections on site at factories, perform audits and issue certificates in accordance with all the main national and international standards.

Applied DNA Sciences

Applied DNA Sciences Inc. announced that Clay Shorrock rejoined the company to serve on the executive leadership team as chief legal officer and executive director for business development.

In this newly created role, Shorrock will lead Applied DNA’s legal, regulatory, intellectual property (IP) and business development functions. He has over a decade of experience in intellectual property, patent law and commercial transactions. He holds extensive legal experience in the areas of biotechnology, molecular biology, immunotherapy and medical diagnostics.

Shorrock served as in-house general and IP counsel to Applied DNA from 2016 through 2019, and after as outside general and IP counsel. He has been instrumental in the development of the CertainT platform utilized in supply chain security applications and the expansion of the company’s core PCR-manufacturing capabilities into biotherapeutics and diagnostics.


Columbia Sportswear

Columbia Sportswear Company announced the impending retirement of Doug Morse, senior vice president (SVP) of emerging brands, in the summer and the hiring of Craig Zanon to fill the vacancy created by Morse’s planned departure.

Prior to joining Columbia, Zanon spent more than 20 years with Nike, where most recently he served as vice president and general manager of global basketball.

Zanon will be joining the company on Monday. The role of SVP, emerging brands, will continue to report to Tim Boyle, CEO, president and chairman of Columbia Sportswear, following the transition.

Columbia Sportswear Company has a portfolio of brands that includes the Columbia brand, Mountain Hardwear, Sorel and prAna.

Calvin Klein

Calvin Klein confirmed that designer Willy Chavarria joined the PVH-owned brand as senior vice president of design for Calvin Klein North America and Global Essentials apparel, men’s.

Chavarria reports to Jess Lomax, executive vice president, global head of design. Chavarria is responsible for leading the conceptual vision and design of seasonal collections for the Calvin Klein North America Apparel and Global Essentials.

Chavarria previously served as an executive lead for concept and design for Kanye West’s Yeezy brand. Chavarria was also chief creative director for Dickies Construct, the brand’s better contemporary line.

VF Corp.

VF Corp. announced several new appointments to its Europe, Middle East and Africa (EMEA) leadership team.

Andreas Olsson was appointed regional general manager, Dickies EMEA; Massimo Ferrucci was named president of Napapijri, in addition to his role of general manager, emerging markets; Argu Secilmis was appointed vice president of product and marketing at Napapijri, and Stuart Pond was named vice president of EMEA supply chain operations.

Since joining VF in 2009, Olsson held various sales and marketing positions within the Vans and The North Face brands. Most recently, Olsson was director of group digital accounts where he contributed to the EMEA region’s strategic digital acceleration. Olsson succeeds Ferrucci, who replaced Timo Schmidt-Eisenhart, who left VF to pursue a new career opportunity.

Secilmis joined the Timberland brand in 2009, holding roles across merchandising, marketing and product. Most recently, Secilmis was vice president of global apparel for the Timberland brand. He reports to Ferrucci.

Since 2018, Pond was vice president of supply chain for VF’s Asia Pacific region. Pond will relocate to VF’s Stabio, Switzerland, office from Hong Kong. Pond succeeds Darren Miller, who recently announced his decision to leave VF for personal reasons after spending the past 28 years with the company.

Hanna Andersson

Children’s wear brand Hanna Andersson named Sally Pofcher as its new CEO.

Pofcher most recently served as an operating partner at L Catterton, a consumer growth private equity firm, where she advised on deal evaluation and portfolio company performance in the Growth Fund.

In addition, Hanna Andersson added Pamela Neferkara to the board as an independent director. A former Nike vice president, Neferkara’s role at Hanna Andersson will be as a thought-partner on opportunities to improve the digital/e-commerce customer experience, as well as on perpetuating the brand’s DE&I values, particularly as they bring on new talent.

By embracing the Scandinavian principles of simplicity, independence and sustainability, Hanna Andersson’s high-quality, organic cotton products are designed for children ages newborn to 12 years, with a complementary assortment of family apparel. Hanna Andersson reaches its customers through an omnichannel platform encompassing e-commerce, catalog and brick-and-mortar stores.



Qurate Retail Group announced that David Gerbitz joined the company as chief people officer.

In this role, Gerbitz will oversee the company’s global people strategy and operation, which includes talent acquisition, learning and development, organizational effectiveness, team member experience, total rewards and Diversity, Equity, & Inclusion. Gerbitz assumes his new role and joins the company’s executive leadership team on April 8, reporting to Mike George, president and CEO of Qurate Retail Inc.

Gerbitz joins Qurate Retail Group after leading a private executive coaching consultancy, serving executive level leaders largely in technology, ecommerce, and media.

Gerbitz will be based at Qurate Retail Group’s global headquarters in West Chester, Pa. Qurate Retail Group comprises seven retail brands–QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill and Grandin Road–all dedicated to providing a “Third Way to Shop” beyond transactional e-commerce or traditional brick-and-mortar stores.



The A.P. Møller – Mærsk board of directors appointed Navneet Kapoor as executive vice president and new member of the executive board.

The executive board will now consist of CEO Søren Skou, chief financial officer Patrick Jany, Morten Engelstoft, Vincent Clerc, Henriette Hallberg Thygesen and Navneet Kapoor.

Kapoor, who joined the company in 2017, has been chief technology and information officer since February 2020. He was previously senior vice president of technology at Target Corporation.

Optimas Solutions

Optimas Solutions, a global industrial manufacturer, distributor and service provider, appointed Daniel Harms as chief operating officer.

Harms comes to Optimas from DSC Logistics (now CJ Logistics), where he was senior vice president, operations. He will report to Optimas CEO Marc Strandquist and will be a key member of the executive leadership team.

Harms will be responsible for leading Optimas’ distribution center operations in the United States, along with the sourcing and supply chain teams for North America. In this role, he will lead the formulation of a rolling three-year strategic plan for operations growth and financial performance with measurable milestones.

Optimas specializes in fastening and supply chain solutions for manufacturers.