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Macy Unveils Tailored, Slim-Fit Label for Millennial Men

On Tuesday, Macy’s unveiled the newest addition to Bar III, its Millennial-targeted brand: the Bar III Carnaby Collection, line of slim-fit and tailored menswear inspired by London’s Savile Row.  The suit separates, sport coats, pants, and dress shirts have been pitched as “a modern and sophisticated spin on traditional British haberdashery.”

Bar III was launched in 2011 as part of Macy’s campaign to attract Millennial buyers, and included women’s wear, men’s sportswear, and a small selection of tailored menswear. “The tailored clothing piece,” noted Nancy Slavin, senior VP of marketing, “took off incredibly well.”

Still, Macy’s views the Carnaby Collection, which will be available in-store and online September 1st, as a test-run–a “trend collection” rather than a master brand. Of course, if the fall line does well, it may last another season. “We will do it in step-out way and see how the customer votes,” Slavin said.

Price points for the Carnaby Collection echo those for other tailored menswear at Macy’s–$57.50 for shirts, $150 pants, sport coats for $295 and vests for $90.

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