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Shuffle Board: C-Suite Shifts at Macy’s, Asics and Boathouse; Key Changes at Urban and VF


Urban Outfitters

Richard A. Hayne, CEO of Urban Outfitters Inc., which operates Anthropologie, BHLDN, Free People, Free People Movement, Terrain, Urban Outfitters, Nuuly and Menus & Venues brands, announced changes to the company’s management structure to better support its growth and strategic initiatives.

Meg Hayne was promoted to co-president and will remain chief creative officer. Hayne will continue to manage the creative functions she currently oversees, and the company’s three large brands and sourcing will now report to her.

Frank Conforti was promoted to co-president and chief operating officer. Conforti will assume additional responsibility for URBN’s Fulfillment & Logistics, Development, Legal, Talent and Human Resources Departments. He will continue to operate as chief financial officer while the company begins a search for his successor.

Sheila Harrington was promoted to CEO of the Free People Group. Hillary Super was promoted to CEO of Anthropologie Group.

Azeez Hayne was been promoted to chief administrative officer and will remain general counsel, assuming responsibility for URBN’s Talent and Human Resources departments.

Dave Hayne was been promoted to chief technology officer and will remain the president of Nuuly. Dave will assume the additional responsibilities for URBN’s IT department. Calvin Hollinger, chief operating officer, will be leaving the company at the end of the month to pursue other opportunities.


Macy’s Inc. announced that Adrian V. Mitchell was appointed chief financial officer (CFO), effective Nov. 2. Mitchell will be responsible for leading all finance functions, including accounting, treasury, investor relations, internal audit, financial/capital planning and analysis, and procurement. He will report to MAcy’s CEO Jeff Gennette.

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Mitchell joins Macy’s from Boston Consulting Group (BCG), where he is a managing director and partner in the Digital BCG and Consumer Practices. Since joining BCG in 2017, Mitchell has led client work with a wide variety of retailers, helping them to solve their toughest challenges in an increasingly competitive and disruptive environment.

In addition, Macy’s said Felicia Williams was joining CEO Action for Racial Equity as a Macy’s Inc. fellow. Williams joined Macy’s in 2004 and has been a key contributor to the company’s finance organization and leadership team. Williams has been interim CFO since June 1.

In her fellowship, she will play a key role in the CEO Action commitment to identify, develop and promote scalable and sustainable policies and corporate best practices to address systemic racism and social injustice, and improve societal well-being.


VF Corp.

VF Corporation announced organizational changes in support of its ongoing business model transformation and to ensure greater alignment in the management of its core and emerging brands portfolio.

With these changes, the leaders of VF’s three core brands–Vans, The North Face and Timberland–and its emerging brands now report directly to chairman, president and CEO Steve Rendle.

Reporting to Rendle are Doug Palladini, global brand president of Vans, and Steve Murray, global brand president of The North Face. Previously VF’s president of the Americas region, Murray replaces Arne Arens, who has stepped down to pursue other opportunities outside of VF. In line with the company’s transformation initiative, VF has eliminated the role of president of the Americas.

Also reporting to Rendle are Martino Scabbia Guerrini, president of the EMEA Region and interim global brand president for Timberland, who continues to lead the Timberland brand, while the company seeks a permanent global brand president, and Kevin Bailey, president of the Asia Pacific region and emerging brands.

Murray served as president of Vans following VF’s acquisition of the brand in 2004 and was later appointed president of VF’s Action Sports Coalition in 2009.

Boathouse Sports

Boathouse Sports, a U.S.-based manufacturer of performance outerwear and gear, appointed Cindy DiPietrantonio as president and CEO, assuming day-to-day leadership of the company.

DiPietrantonio was formerly president of Alex and Ani, and chief operating officer of The Jones Group, where she spent 25 years in senior leadership roles.

Boathouse Sports designs and manufactures performance outerwear, along with uniforms and training gear, for teams and athletic enthusiasts nationwide and abroad. The company is based in Philadelphia, where it manufactures all of its products.


Caleres, which has a diverse portfolio of consumer-driven footwear brands, announced that Amy Hunter will join the company as vice president of diversity, equity and inclusion, effective Oct. 21.

Hunter will help drive the company’s diversity, equity and inclusion strategy development and organization, including overseeing the company’s affirmative action plans. She will also guide the organization in its efforts around the focus on recruitment of diverse candidates, heightening the expectations around development of diverse associates and increasing the slate of diverse candidates for open positions with leadership accountability. She will also lead the assessment of current programs, partnerships and activities to identify opportunities in the company’s community support.

Prior to joining Caleres, Hunter was responsible for leading global diversity & inclusion for Boeing Defense and Space, as well as corporate groups. Prior to that, she led the diversity and inclusion strategies and initiatives for BJC Healthcare’s St. Louis Children’s Hospital.

Caleres’ cadre of brands includes Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic and Dr. Scholl’s Shoes.


Asics appointed Richard Sullivan as president and chief operating officer for Asics North America (ANA), and said Barbara Turner will assume the role of chief administrative officer while Sean Condon was named vice president of omnichannel. These changes to the Asics North America leadership team will go into effect starting on Nov. 1.

Sullivan most recently served as ANA executive vice president overseeing digital, sales, marketing and merchandising. In 2016, he joined the brand as the president of ASICS Canada.

As Sullivan takes on his new role, current ANA CEO Koichiro Kodama was appointed to a new global role as managing executive officer based at Asics’ headquarters in Kobe, Japan. In this position, Kodama will take charge of various divisions, including geography strategy, retail, global subsidiaries, Asics Trading and Haglofs.

Turner was previously vice president of human resources at Asics and joined the brand in 2016. Condon, who currently serves as senior director overseeing digital, e-commerce and retail, will continue to set and implement strategy for Asics digital and direct-to-consumer businesses.

Starting in January, Naomichi Hatori will join the ANA leadership team as the executive vice president of strategy. He comes to the region after serving as the general manager of the Geography Strategy Division.

Trade Shows


Informa Markets Fashion announced today the next step in its strategic business direction with the elevation of key talent into new roles and developing new teams.

With the September launch of its inaugural digital trade event in partnership with NuOrder, the group’s expanded catalog of product offerings, elevation of key talent, reorganization of teams, and newly bolstered areas of expertise will further support its investment in digital ventures and mission to provide the fashion B2B industry with greater commerce opportunities and unparalleled industry connectivity.

As part of the elevation of key talent, Kelly Helfman, who has run WWDMAGIC, Project Women’s, Stitch, Pooltradeshow, MICAM Americas and Sourcing @ MAGIC, will take on an expanded role as commercial president for Informa Markets Fashion, reporting to Nancy Walsh, president of Informa Markets Fashion. Helfman’s new role will include additional oversight of the group’s contemporary women’s division, Coterie, as well as the Men’s division, allowing for more centralized, strategic oversight of the entire Informa Markets Fashion portfolio of brands and market segments they serve.

Jason Peskin was elevated to vice president of events and corporate development, where he will oversee the commercial side of the men’s portfolio of brands, as well as lead a team focused on generating new market opportunities, strategic projects and new avenues for commercial expansion. In this hybrid role, Peskin will report to Helfman for the Men’s division and Nancy Walsh for corporate development.

Jordan Rudow was promoted to vice president of events, overseeing the commercial side of trend-focused and mass-market women’s fashion, as well as the footwear division of Informa Markets Fashion’s portfolio of brands. Rudow will report to Helfman.