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Macy’s Stops Online Expansion in China

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Macy’s has decided to put the brakes on its online expansion plan in China.

The retailer signed a deal last year with VIPStore Co., Ltd. to sell private-label collections in a Macy’s section of Chinese e-commerce site Omei.com. The Wall Street Journal reported that the retailer had planned to sell private-label collections on the web but has since shelved the idea in favor of getting to know their Chinese shoppers better.

“While our company has interest in international markets over the long term, we have no current plans for an expanded presence in China,” Macy’s spokesman Jim Sluzewski told the Journal. He added that the decision has nothing to do with concerns over China’s slowing economy or appetite for luxury goods.

Shoppers in China can still buy online at the Macy’s US website and have the goods shipped over.


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