Buyers tired of taking multiple trips to Las Vegas each season to source apparel, swimwear and lingerie for their stores will soon have reason to rejoice. UBM Advanstar, producer of Magic Marketplace, on Tuesday announced its partnership with Eurovet/Curvexpo to create CurveNV@Magic, a jointly owned swimwear and lingerie show to be held twice yearly as part of Magic Marketplace.
Set to debut at the Las Vegas Convention Center during the Aug. 17-19 edition of the show, CurveNV@Magic will unite a vast selection of leading lingerie and swimwear brands under one roof. According to Barbra Brady, director of the International Swimwear/Activewear Market (ISAM), it’s exactly what the industry has been asking for.
“CurveNY@Magic allows us to be more responsive to buyers’ needs by further expanding the already dynamic product offerings found at Magic for retailers, large or small,” said Joe Loggia, CEO of UBM Advanstar.
Eurovet CEO Marie-Laure Bellon-Homps, said the partnership supported her company’s mission to serve and unite the swimwear and lingerie industry in strategic worldwide markets.
“This partnership is a great combination that will allow us to better serve the West Coast and international buyers by offering them a comprehensive selection of swimwear and lingerie brands,” said Pierre-Nicolas Hurstel, CEO of Curvexpo USA. “By developing a deeper, more concentrated pool of buyers, we will increase brand revenues.”
In addition, buyers will have access to complete product collections and full e-commerce capabilities through Shop the Floor, Magic’s web-based wholesale marketplace, where they can browse for potential business 24-7.