Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Personalization Only Works if Retailers Get the ‘Who’ Right

As retailers try some of everything in an attempt to boost sales, they may be overlooking one valuable resource that’s right in front of them: repeat shoppers. As the 80/20 rule goes, 20 percent of shoppers ­account for 80 percent of revenue. Since these avid fans are already enthralled with the goods, it only stands…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!