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Personalization Only Works if Retailers Get the ‘Who’ Right

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

As retailers try some of everything in an attempt to boost sales, they may be overlooking one valuable resource that’s right in front of them: repeat shoppers. As the 80/20 rule goes, 20 percent of shoppers ­account for 80 percent of revenue. Since these avid fans are already enthralled with the goods, it only stands…

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