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Personalization Only Works if Retailers Get the ‘Who’ Right

Looking to bolster your data-driven production capabilities? Join our June 7 webinar to learn how Carhartt is working with Lectra and DXM Inc. to manufacture garments on-demand, accelerate the “test-and-learn” product development process and enhance speed to market.

As retailers try some of everything in an attempt to boost sales, they may be overlooking one valuable resource that’s right in front of them: repeat shoppers. As the 80/20 rule goes, 20 percent of shoppers ­account for 80 percent of revenue. Since these avid fans are already enthralled with the goods, it only stands…

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