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State of Fashion 2019: Why Next Year Will be One of Awakening for the Apparel Industry, According to McKinsey

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

If 2018 was a reckoning for the fashion industry, McKinsey & Company says 2019 will be the awakening of it. And what’s more, in the midst of that awakening, the U.S. will cede its position as the world’s largest fashion market to China. While it’s been clear that companies must be nimble and able to…

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