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Messe Frankfurt Launching Textile Show in Ethiopia

With more and more apparel companies sourcing garments from Ethiopia, including H&M and PVH Corp., trade show organizer Messe Frankfurt has decided to expand its event portfolio to encompass East Africa.

Texworld, Apparel Sourcing and Texprocess will each debut at Africa Sourcing & Fashion Week (ASFW) in Ethiopia in 2017, as part of an agreement Messe Frankfurt recently reached with Trade and Fairs East Africa. This marks Messe’s first foray into the African textile industry.

“Due to increased wages and growing domestic demand within Asia, as well as the AGOA (African Growth and Opportunity Act) agreement between Africa and the USA, the African continent is becoming ever more important for textile production,” said Skander Negasi, managing director of Trade and Fairs East Africa, noting that Kenya and Ethiopia are playing a leading role in this. “Africa’s biggest textile trade fair, the Africa Sourcing and Fashion Week, is continuing to grow. By collaborating with Messe Frankfurt and its Texpertise Network, this positive development will be accelerated.”

“For us, this partnership marks the start of our textile trade fair activities on an exceptionally interesting continent that is becoming more and more important for the textile industry and whose players will come increasingly to prominence,” said Olaf Schmidt, vice president of textiles and textile technologies at Messe Frankfurt. “We look forward to our collaboration as part of the Africa Sourcing & Fashion Week and are excited about the upcoming event.”

About 160 international exhibitors from Turkey, Sri Lanka, India and more will present apparel, leather goods and accessories at this year’s edition of ASFW, taking place Oct. 4-7 in Addis Ababa, and at 2017’s show, visitors will also have the opportunity to check out Texworld, Apparel Sourcing and Texprocess.

Last year, 19,000 exhibitors and roughly 465,000 visitors attended Messe Frankfurt’s trade fairs in Europe, North America and Asia that cover the entire value creation chain, from apparel fabrics and fashion to home and contract textiles to technical textiles and the processing and care of textiles.