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Messe Frankfurt To Debut Avanprint USA

Messe Frankfurt is bringing a new textile show to New York City next year.

The global trade fair organizer is launching Avanprint USA, a digital printing technology trade event in collaboration with Worth Textile Information Network (WTIN). The new sourcing platform will feature exhibits about emerging digital textile printing technology developments, including inks, machinery, software and products. Avanprint USA will bring together digital printing, apparel design and sourcing mavens for a three-day debut at the Summer 2017 Texworld USA event.

According to WTIN, the U.S. digital textile market produces 51 million square meters (about 548 million square feet) of fabric each year, making it one of the top global manufacturing divisions. For the first six months of 2016, U.S. digital textile production capacity increased 30 percent. With this in mind, industry affiliates are currently working on new innovations and trade shows such as Avanprint USA will provide them the opportunity to showcase their collaborative advancement in digital printing technology.

“We have seen the tremendous growth that the digital printing industry is experiencing and have sought to provide an innovative business platform where our forward-thinking exhibitors and visitors can connect directly with these technology leaders,” Messe Frankfurt North America President Dennis Smith said. “Avanprint USA is an important new event serving the needs of the North American apparel and textile industries.”

Avanprint USA will act as a networking hub for sourcing professionals, fashion textile buyers and market leaders in the digital printing industry to discuss how these new innovations will benefit their businesses and production processes. A textile print trend area will also be on display at the trade show.

“The USA has become an exciting, expanding market for digital textile printing,” WTIN managing director Mark Jarvis said. “We are confident that Avanprint USA, located in the fashion center of New York, will provide a stimulus to help maintain the market momentum that has already been established.”