Fresh off the announcement of his home goods line for mDesign, celebrity designer Nate Berkus launched a new bedding collection with Beautyrest. The line includes mattresses, pillows and mattress protectors designed by the HGTV star.
Berkus said his experience as a parent of two small children has spurred a greater appreciation for the restorative power of sleep, which guided him through the design process with the Beautyrest team.
“I’ve been spending a lot of time focusing on the quality of sleep, digging deep into how much more productive, how much healthier, and how much better we are as people when we have a good solid night of rest,” he said.
The mattresses boast cooling technology and varying levels of firmness, from plush to extra-firm. Pillows in the collection are made with white duck down and feathers, encased in a 100 percent cotton, feather-proof lining. The mattress cover is available in five sizes and creates a waterproof barrier against moisture, dust mites, and other allergens. The collection retails for $2,199-$2,499 for mattresses, $239-$249 for pillows, and $209-$289 for mattress protectors.
All three products feature an updated herringbone textured pattern designed by Berkus. And while some may question the purpose of patterns on a mattress or pillow, Berkus said the look of a bed is almost as important as the feel.
“Design is actually one of the top things that motivates people to buy a mattress, believe it or not,” he said. “Obviously 99 percent of the time it’s covered with your bedding, except laundry day, but I’ve always believed that design matters.”
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Another thing Berkus believes in is sustainability, and this collection boasts sustainable construction using Seaqual fabrics. Seaqual collects and recycles marine plastics into new products, such as home textiles. All of the pieces in the collection are made with Seaqual fabrics.
“A queen size mattress cover, for instance, actually represents 50 plastic bottles recovered from the ocean,” Berkus said. “Obviously we’ve wrapped the bed in something really beautiful, but what we chose to wrap it in is also something that’s environmentally conscious.”
And while Berkus certainly can vouch for the collection’s design, he said he also can speak on its comfort, since he and his family have been sleeping on the products for the past few weeks.
“It’s actually in our home—I was one of the first testers,” he said. “I really don’t love putting anything out into the marketplace that I haven’t tried.”