Joining the recent spate of celebrity designer home goods collaborations such as Jake Arnold for Parachute and Dave and Jenny Marrs for Walmart, home organization and decor company mDesign announced a new partnership with designer Nate Berkus.
The new Nate Home collection for mDesign will launch next year and include bedding, bath, and home organization products.
“My goal with Nate Home is to provide the very best quality and style—based on learnings from my 20-plus years of designing home goods—that will truly enhance the way people live,” Berkus said. “From the sheets on your bed, to the towels in your bathroom, to how to better organize your kitchen – I’m excited to bring my experience and know-how to this partnership with mDesign, who are the very best at what they do.”
Berkus, who gained fame as a go-to design expert for “The Oprah Winfrey Show,” has produced several home collections over the years. His collaborations include everything from fabric for Kravet and the Shade Store to a bedding collection for Target’s Project 62 house brand.
mDesign launched in 2015 as a third-party seller on Amazon, and has expanded to sell on websites for retailers Target, Walmart and Wayfair, in addition to its own website. The company also has partnered with West Elm and The Home Sort for exclusive collections. This will be mDesign’s first designer collaboration.
“Nate’s ability to sustain his own personal brand within the design world for over two decades is an incredible accomplishment. His continued relevance, relatability and unparalleled expertise make him the perfect partner,” said Stacey Renfro, mDesign CEO. “We know Nate’s fans are eager for his next launch, and with mDesign’s robust network of retail partners that sell both in-store and online, we have the ability to make his brand more widely available than ever before.”
The Nate Home collection will be available on mDesign’s website and at select retailers next year.