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Louis Vuitton and NBA Mark Luxury’s Growing Affinity for Basketball Style

Consumers are shopping and denim is poised to be their go-to. Join Rivet tomorrow at 11 am ET for a roundtable with Diesel, Tenue de Nimes, Isko, NPD and Cotton Incorporated to discuss how denim can position for dominance in the new normal.

Lovers of luxury and basketball have a new reason to rejoice: fashion house Louis Vuitton has teamed up with the NBA for an ongoing partnership. A capsule collection of clothing, branded luggage and other accessories—all designed by the label’s famed creative director and streetwear pioneer, Virgil Abloh—will debut in October, WWD first reported last week….

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