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Shuffle Board: NCTO Elects Board Slate, Tommy Hilfiger Gets New CMO, CEO Named at FitFlop

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Textiles

NCTO

The National Council of Textile Organizations (NCTO), representing the full spectrum of U.S. textiles from fiber through finished sewn products, re-elected David Roberts, CEO of Cap Yarns, as chairman, and David Poston, president of Palmetto Synthetics, as vice chairman.

NCTO also elected chairs for each of its four councils–Fiber Council, Poston; Yarn Council, Robin Perkins of Frontier Yarns; Fabric and Home Furnishings Council, Leib Oehmig of Glen Raven Inc., and Industry Support Council, Ian Mills of Fi-Tech.

Elected to the NCTO board of directors were: Fiber Council–Brinson, Tom Brekovsky of Auriga, Chuck Hall of William Barnet & Son, Melissa Minihan of The Lycra Company, Alejandro Sanchez of DAK Americas and Chip Stein of Stein Fibers.

Yarn Council–Jim Booterbaugh of National Spinning Co., Charles Heilig of Parkdale Mills, Eddie Ingle of Unifi, Robin Perkins of Frontier Yarns, Allen Smith of American & Efird and Marvin Smith of Shuford Yarns.

Fabric Council–Norman Chapman of Inman Mills, Kathie Leonard of Auburn Manufacturing, Chad McAllister of Milliken & Company, Leib Oehmig of Glen Raven Inc., Dirk Pieper of Sage Automotive Interiors and Blake Millinor of Valdese Weavers. Industry Support Council–Cyril Guerin of Picanol, Ian Mills of Fi-Tech and Marisa Fumei-South of Two-One-Two New York Inc.

Elected by their respective councils to serve on the executive committee were Mills of Fi-Tech, Minihan of Lycra, Oehmig of Glen Raven, Perkins of Frontier Yarns, Smith of American & Efird and Stein of Stein Fibers.

Brands

Tommy Hilfiger

Tommy Hilfiger, which is owned by PVH Corp., appointed Alegra O’Hare as chief marketing officer for Tommy Hilfiger Global, effective April 12.

Within the role, O’Hare will develop and execute innovative global marketing strategies to reach and engage existing and upcoming Tommy Hilfiger consumers.

O’Hare brings over 25 years of marketing experience, working with global consumer brands including Adidas, Bang & Olufsen, Champion, Lee and Wrangler. Most recently, she held the role of chief marketing officer at Gap, where she led the global marketing team to inspire consumers across all brand touchpoints. Prior to this, O’Hare led marketing for the Adidas Originals brand, where she was responsible for all brand campaigns and collaborations with partners such as Pharrell Williams, Alexander Wang and Childish Gambino.

Tommy Hilfiger’s marketing initiatives have been instrumental to the increasing footprint of the brand through the consistent growth of global brand awareness and consumer-centric strategies that build and retain a loyal fan base. Tommy Hilfiger’s product portfolio that includes men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kid’s wear, denim collections, underwear, footwear and accessories.

FitFlop

FitFlop, a wellness footwear company, appointed Gianni Georgiades as CEO.

Georgiades most recently was CEO at Lacoste Footwear, where he drove the expansion of the brands product offer to include the first pro tennis shoe and focus on product re-engineering, sustainability and 3D technology. Prior to that, he was omnichannel managing director for EMEA at Deckers and vice president for Europe at Coach.

Georgiades will be joining the FitFlop team on April 6.

Technology

Volumental

Volumental, a technology company that helps the world’s top footwear retailers and brands solve fit, improve customer experiences and transform data into fuel for profitable growth, appointed Brent Hollowell as chief marketing officer.

In the newly created role, Hollowell is responsible for further positioning Volumental as a premier technology company helping millions of shoppers around the world find perfect fitting footwear.

Hollowell brings over 25 years of footwear marketing experience to a rapidly growing Volumental team in Stockholm, including key roles as the former chief marketing officer for Fleet Feet where he managed the brand’s vendor partner program, as well as leadership positions within Adidas and Foot Locker. He is reporting directly to co-founder and CEO Alper Aydemir.

With more than 2,000 scanners deployed in stores in over 40 countries, Volumental has recorded foot measurements from 10 million customers. With customers across the world including New Balance, Bauer, ECCO, The Athlete’s Foot and XXL, Volumental is on a mission to help 500 million shoe shoppers find perfect fitting footwear by 2025 in-store and online.

Evrythng

Evrythng appointed two veteran executives to its commercial leadership team, supporting accelerating adoption of product digitization among consumer brand owners for customer engagement, supply chain visibility and transparency.

Cyrus Gilbert-Rolfe, the company’s new president and managing director, EMEA and Oceania, is a seasoned executive with a track record of growing scale-up SaaS businesses and commercial sales organizations. Pieter Joost Verhoef, who was named senior vice president for global accounts, EMEA and Oceania, previously led consumer global account programs at Adobe and Oracle.

Gilbert-Rolfe previously served as CEO at Movvo and led RFID firm OATSystems. Verhoef most recently served as global account director at Oracle.

The Evrythng Product Cloud helps global consumer product brands run their businesses differently by knowing what their products know. It links every product item to its Active Digital Identity on the web, joining up product data at every point in the value chain for visibility, validation and real-time intelligence and to connect with people.

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