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Neiman Marcus Opens Last Call Studio Store in Brooklyn

New York City’s hipster borough got even more fashionable last week. Last Friday, Neiman Marcus Group Ltd. opened a Last Call Studio off-price store at 210 Joralemon Street in the Brooklyn Municipal Building. The 15,000-sq-ft. space is on the second level of the building, above Sephora. It is the sixth Last Call Studio store to open in 2014, and the twelfth overall. The most recent Last Call Studio stores are in sophisticated urban neighborhoods, like Market Street in San Francisco, Riverwalk in New Orleans and the North Bridge District in Chicago.

The Neiman Marcus Last Call Studio concept launched in 2010 as a variation on the Last Call outlet stores that sell prior season and overstock merchandise for the luxury goods retailer’s 41 full-line stores. The company’s approximately 30 Last Call stores are located in outlet malls and other locations relatively far from the company’s top-tier department stores.

The Last Call Studio stores, by contrast, are more off-price than outlet store. They are smaller than the typical 25,000-sq. ft. Last Call stores, are located closer to urban areas, and are stocked exclusively with edited, in-season apparel and accessories purchased directly from designers, many of which supply the full-price Neiman Marcus stores. The merchandise is different from product sold in the full-price stores, however, and is priced at 30-50 percent off retail to attract the aspirational brand-conscious customer looking for a bargain.

Merchandise categories in the Brooklyn store include women’s designer, contemporary and career apparel and sportswear, men’s clothing furnishings and sportswear, shoes, handbags, jewelry and accessories, fragrances and gifts.

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A spokeswoman for Neiman Marcus told Sourcing Journal that the company looked at many locations in the New York City area, but upon seeing the Joralemon St. space, knew it had found the right location. She declined to name any vendors for the Brooklyn store, but said it will feature some merchandise from designers who tend “toward the edgier side of the contemporary world.” Shoppers posting on social media reported seeing merchandise from Diane von Furstenburg, Milly, J Brand, Lafayette 148, Michael Kors, and Stuart Weitzman. The company’s Facebook page also listed Tahari, Kate Spade New York, John Hardy and Theory.   

Neiman Marcus is not alone in its pursuit of the off-price shopper. Nordstrom has been rapidly rolling out its Rack stores, which now number 167, compared to 119 full-line stores. Saks is expanding its Off Fifth outlet concept, whose store count now outnumbers the approximately 40 full-price stores by a factor of two to one.

Other Last Call Studio stores are in Dallas, Houston, Atlanta and the Washington, D.C. area.

In September, the retailer announced its plans  to open a Neiman-Marcus full-price store in Manhattan’s Hudson Yards on 10th Ave. between 31st and 32nd St in 2018.