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Q&A: This Nike-Backed Subscription Service on How it’s Upended Children’s Shoe Shopping

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Children cycle in and out of pricey footwear in a blink of an eye, which means more shopping and more spending for parents. Portland, Oregon-based EasyKicks wants to streamline the whole process while minimizing costs with its children’s sneakers subscription box service. Founded by former Nike systems innovation director Dave Cobban and former Nike innovation solutions…

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