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This Is How Nike Thrived During China’s Epidemic

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Nike says it’s a brand “of China, for China” and the athletic giant’s performance in the region as it recovers from the coronavirus (COVID-19) outbreak has been “incredible,” according to Cowen Inc. When Nike reported its Q3 earnings on Tuesday, it said China revenue was down by only 4 percent despite reducing hours or closing…

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