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Nike and Jordan Design New Performance Apparel to Juice Triple-Digit Growth in Women’s

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

In 2020, the old adage of “pink it and shrink it” no longer cuts it when it comes to designing performance products for women—and Nike knows it. On Friday, Nike dropped a new Jordan Brand women’s capsule of performance-inspired apparel that draws heavily from the iconic mid-80s Jordan aesthetic. The drop applies one of the…

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