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Nike and Jordan Design New Performance Apparel to Juice Triple-Digit Growth in Women’s

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In 2020, the old adage of “pink it and shrink it” no longer cuts it when it comes to designing performance products for women—and Nike knows it. On Friday, Nike dropped a new Jordan Brand women’s capsule of performance-inspired apparel that draws heavily from the iconic mid-80s Jordan aesthetic. The drop applies one of the…

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