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Nike Taps NYC ‘Creative Community’ to Build Next Serena Williams Capsule

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Nike and Serena Williams are aiming for a grand slam with their latest collab. The sportswear giant and tennis champ are teaming up and “taking a new approach” to Williams’ next apparel and footwear capsule, enlisting the help of New York City’s best local designers to bring diverse points of view to clothing and shoes…

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